Smart Tourism Destinations is an initiative of the European Commission to support EU cities to improve tourism services and experiences through innovative digital solutions.


Two open calls have been launched with the aim of selecting 10 EU independent experts and 50 EU destination managers.

The first call will select independent experts who have relevant knowledge and expertise in the following areas:

  • Data analysis
  • Tourism management
  • Coaching in digital skills and/or data management
  • Deployment of new technologies for tourism
  • Smart, responsible and sustainable tourism
  • Digital Tourism
  • Digital Marketing.

The second call is open until 31st of October to identify a group of 50 destination managers who will have the opportunity to embark on a tailor-made journey to improve how they make use of data for tourism. Moreover, selected participants will also become part of a community of practice of European destinations on smart tourism.



Save the date on Thursday, October 7th, from 11:00am to 12:00pm CET, and join us in a webinar dedicated to the ongoing Call for Expression of Interest (EoI) of European destinations! After an overview of the Smart Tourism Destinations project and policy context kindly provided by the EC-DG GROW, participants will receive a detailed description of the structure and goals of the call aimed at selecting 50 EU smart destinations. The project team will also provide a practical demonstration of the application process on the dedicated...

Call for EoI of destination managers

Are you a European destination manager? Do not miss this opportunity! The Smart Tourism Destinations project team is delighted to announce the launch of a call for Expression of Interest aimed at selecting a pool of 50 European destination managers who will have the opportunity to embark on a tailor-made journey to improve how they make use of data for tourism. Thanks to a wide range of dedicated events conducted by leading experts – such as participatory workshops, peer-learning events and coaching sessions – managers will learn...

Are you an expert in data management and tourism? We are looking for you!

The Smart Tourism Destinations project team is thrilled to announce the launch of the first open call for experts aimed at selecting a pool of 10 European independent experts in the fields of tourism, digitalisation and data management! Among other activities, the experts will support the establishment of a smart tourism community of practice and the provision of coaching and capacity building services dedicated to EU cities. We are looking for highly motivated professionals who want to be part of this revolution and to provide...


On 6th April 2021, it was held the kick-off meeting of the ‘Smart Tourism Destinations’ project, funded by the EU Commission – Directorate General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and managed by PwC, in consortium with CARSA and the University of Málaga. The overarching objective of the project is to support EU cities in their path toward a green and digital transition aimed at improving smart and sustainable management of urban tourism destinations in the EU through data mastering, understood as...

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