This guide presents the main aspects related to the implementation of smart tourism solutions based on enhanced data mastering. The purpose is to share basic knowledge and understanding from current tourism mega-trends observed worldwide and types of data produced in the tourism ecosystem to challenges in the implementation of data-driven approaches for tourism management. This guide is addressed to tourism destination willing to improve the way they collect and use data for tourism purposes and become inspirational for those cities, regions, or countries, eager to start their journey towards becoming smart tourism destinations.

Note: The document will be available in all EU official languages in the next months.